Giving fans a bite-sized hit of the best of ASOS, delivered to their phone on a daily basis.

asos

Aerate created a ‘Daily Edit’ native app in partnership with
ASOS, giving fans a bite-sized hit of the best of ASOS
delivered to their phone on a daily basis.

The Daily Edit currently exists as a web app and first
launched on Android and iPhone.

Aerate created a specific design for the native apps with a
simple interface allowing users to easily scroll through each
category and view the latest products.

Designed for research purposes – customers can browse
from a selection of categories and hotlist their favourites for
later, linking out to the ASOS site to purchase.

Aerate enhanced the shopping experience for users, by
synchronising what’s on a users hotlist with their saved
items on the main ASOS site, making it easier to shop and
drive retail sales.

areas of expertise

strategy / creative /

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